This chapter considers the relationship between PropTech and competing industries, especially those industries that are closely comparable to PropTech. Thus, for the purposes of comparison, we are examining primarily industries that are dependent on technological innovations and disruptions to traditional markets. For instance, we are especially interested in 3D Printing, AgTech, Autonomous Cars, AI/Machine Learning, Climate Tech, Ed Tech, eSports, FinTech, HealthTech, and Virtual Reality (VR). Certain competing industries, such as Autonomous Cars have median deal sizes that are stronger than PropTech across every single month of the fiscal year. While others, such as 3D Printing are much more variable

Key Insights: Competing Industries Overview (2023-2024)

PropTech vs. Competing Sectors
  • Consistent Deal Sizes – PropTech’s median deal size remained steady ($1.19M to $3.4M) compared to more variable sectors like 3D Printing and Virtual Reality.
  • Comparable Sectors – PropTech’s deal size and volume are most like Robotics and Drones, as well as AgTech and EdTech.
High-Performing Sectors
  • Autonomous Cars – Outpaced PropTech in median deal size consistently.
  • AI/Machine Learning – Attracts more deals, but with smaller individual deal sizes, indicating high investor interest but vulnerability to market compression.
Largest Deals

 

Emerging Trends
  • Artificial Intelligence (AI)/Machine learning (ML) Growth – Increased share of market activity despite economic pressures.
  • FinTech Stability – Strong performance despite high interest rates, signaling investor confidence in FinTech’s resilience.

Figure 38: Median Deals in PropTech by Month in Comparison with Select Competing Industries, 2023-2024 FY

Figure 38 shows the median deal size in the PropTech industry by month for the 2023-2024 FY set in comparison with several competing industries. In June 2023, for instance, the median deal size in 3D printing was more comparable to smaller industries, like Virtual Reality and EdTech. However, in July 2023 and January 2024, 3D Printing had a higher median than any other competing industry besides Autonomous cars. The PropTech industry was much more consistent across the fiscal year, with median deal sizes ranging from $1.19 million USD in September 2023 to $3.4 million USD in February 2024. For the months with relatively smaller deals, PropTech was most comparable to Virtual Reality, AgTech, and EdTech. For the months with the higher medians, PropTech is more comparable to eSports, Climate Tech, FinTech and Robotics and Drones. Of course, the medians of certain industries may be relatively low, because there are a very significant number of small deals completed in those industries. A good example of this would be AI/Machine Learning. The best performing month for AI/Machine Learning had a median deal size of $3.775 million USD in May 2024, although the average month in the year would see a median deal size of around $2 million USD, making the median deal size roughly comparable to the average month of the PropTech industry’s median deal size across the fiscal year ($2.05 million USD). And yet, we hear much more about AI in the news than PropTech, while AI is also widely regarded as a hotter industry. To explain the discrepancy between the data and public perception, we can examine the raw count of deals across the year to begin to ascertain the root cause of these apparent discrepancies.

 

Figure 39: Raw Count of PropTech Deals by Comparison with Competing Industries, 2023-2024 FY

Figure 39 shows the raw count of PropTech deals by comparison with competing industries for the 2023-2024 fiscal year. As we can see, the very strong industries that are renowned for the amount of capital involved, including AI/Machine Learning, FinTech, and HealthTech have a very large number of deals that have been completed during the fiscal year. Yet, the evidence from Figure 39 suggests that a much larger number of deals in these industries are very small, making companies working in those spaces quite vulnerable to the market forces of consolidation and compression. Industries that are more comparable to the amount of activity present in the PropTech Industry range from AgTech (1,677 deals) to Robotics and Drones (1,929 deals) and EdTech (2,086 deals). By considering all measures thus far, this suggests that the PropTech industry is most comparable in terms of the amount of deal activity and the size of the median deal to the Robotics and Drones industry.

Figure 40: Top 500 Deals, Select Competing Industries, 2023-2024 FY

Figure 40 illustrates the top deals of select competing industries of the 2023-2024 fiscal year. As we can see, the most significant amount of capital was raised in the FinTech, Climate Tech, and Artificial Intelligence/Machine Learning (AI/ML) industries, while HealthTech was also quite significant. The largest deals were GE Vernova ($38 billion USD, Climate Tech), ShockWave Medical ($13.1 billion USD, HealthTech) and Worldpay ($12.5 billion, FinTech). GE Vernova, despite being an off spin of a major market player, was the shakeup of the season. GE Vernova was spun out of General Electric as a combination of nuclear, hydroelectric, steam, and wind power technological solutions. Their mission is to electrify the planet while simultaneously decarbonizing it. In a surprisingly stellar performance, the company raised $38.9 billion USD in its initial public offering (IPO) on the New York Stock Exchange on April 2, 2024. Additionally, the company’s total revenue placed well above its comps set mean ($3.73 billion) at a grand total of $33.76 billion USD.

In the HealthTech industry, the top player of the cycle was ShockWave Medical, a medical device company. ShockWave Medical especially focuses on the development and commercialization of novel technologies to improve the care and treatment of patients with cardiovascular diseases, by making use of sonic pressure waves. This IVL (intravascular lithotripsy) technology minimizes the invasiveness of surgery, is easier for providers to use, and thus improves outcomes for patients with certain types of cardiovascular diseases. Not surprisingly, the company’s technology has been highlight celebrated and the company was acquired by Johnson and Johnson for $13.1 billion USD on May 31, 2024, on the final day of the 2023-2024 fiscal year. The acquisition signifies a shift among Johnson and Johnson’s leadership, as well as among other leaders in the healthcare industry, back toward research and development of core technologies improving patient outcomes for common diseases in the wake of the global pandemic. Now that investment in vaccines has declined, industry leaders are looking ever more toward technological solutions for the future to treat other major problems for society.

The number three slot in the top deals among competing industries in the past year was taken by a FinTech company, Worldpay. Worldpay is an operator of an electronic payment and banking platform that is intended to deliver one-stop-shop payments. Worldpay offers debit and credit card processing, cloud based payment solutions, mail payments, phone payments, card machine payments, and POS payments through a unified platform. Thus, they are providing a technological solution to integrate the past worlds of phone and mail payments, which are still quite commonly used, with the contemporary world of cloud-based payment solutions. Thus, the private equity company GTCR saw the promise in Worldpay’s technology and acquired the company through a $12.50 billion USD leveraged buyout offer (LBO) deal on February 1, 2024. The deal resulted in a $18.5 billion USD valuation for Worldpay, which had also raised $62 million of debt refinancing in September of 2023.

While it is surprising to see that Climate Tech took the top place among competing industries, it is also notable that four of the top ten deals were in the FinTech industry, including Worldpay, Adenza ($10.5 billion), Finastra ($6.3 billion) and Ant Group ($5.98 billion). Much of the market map is comparable to the previous fiscal year, with one notable change: AI/ML has begun to take up a larger share of the market, with the HealthTech industry, surprisingly, taking up a smaller share. Also notable is that the FinTech industry deals remained as a quite substantial portion of the market, given the nature of market pressures which might have led some investors to assume that they would perform less strongly when compared to the previous fiscal cycle. However, investor confidence has remained relatively strong, despite interest rates remaining high and borrowing remaining strained. The evidence suggests the FinTech industry may indeed be more resilient than previously hypothesized.