Proptech: A Global Catalyst for Real Estate

With a global value of $643.90 trillion USD, real estate lies at the heart of major economic, ecological, and technological transitions. In 2023, PropTech accelerated this transformation, attracting $47.94 billion USD in investments and achieving a growth rate of 13.78%. Technologies such as AI, digital twins, and tokenization are redefining every stage of the real estate lifecycle, from building to living, making processes more efficient, sustainable, and interconnected.

Monaco: A Model of Excellence in Real Estate

The Principality of Monaco stands out as a key player in driving innovation in digital real estate. Its ambition to emerge as a European hub for PropTech is supported by several strategic assets :

• A Visionary Commitment for innovation: Monaco has long been a pioneering hub for urban innovation. Since the 19th century, the Principality has expanded its territory by 20%. The Mareterra project, a €2 billion investment, epitomizes this vision. This eco-district, which extends Monaco’s territory by 3%, seamlessly integrates advanced technologies and sustainability through energy-efficient buildings, renewable energy systems, and a marina. Mareterra is a testament to Monaco’s ability to combine luxury, innovation, and ecological responsibility.

• A State-of-the-Art Digital Infrastructure: Through its ambitious “Extended Monaco” strategic program, the Principality has established itself as a global leader in technological advancement. This initiative includes cutting-edge developments such as 5G, fiber optics, a sovereign cloud, a digital twin of Monaco, and a robust data platform. Monaco is now positioned as an ideal platform for integrating tools such as Building Information Modeling (BIM) and AI-driven applications. These technologies ensure optimized and sustainable asset management, improving operational efficiency while reducing environmental impacts.

• Strategic Partnerships Shaping the Future of PropTech: Monaco’s collaboration with ESCP Business School, which spearheads the PropTech Barometer, highlights the Principality’s dedication to uniting European industry leaders. This partnership fosters a shared vision for the future of real estate, emphasizing innovation, collaboration, and the advancement of PropTech as a key driver of industry transformation.

In this context, Monaco is ideally positioned to leverage emerging technologies such as AI and blockchain. These innovations are perfectly aligned with the Principality’s market dynamics: real estate tokenization enhances liquidity, making the market more attractive to investors, while artificial intelligence enhances services and personalizes experiences to match the high standards of its premium clientele.

The Principality of Monaco, with its ambitious vision of a smart city that blends innovation with digital excellence, offers an inspiring example of how Proptech can transform urban environments while preserving identity and attractiveness.

Frédéric Genta

Member of Monaco Government
in charge of attractiveness and digital transition