Introduction to the 2024 PropTech Barometer, by Jaime Luque

The 2024 PropTech Barometer presents an exciting update on the latest technologies, greatest details and most transformative investors in the global PropTech ecosystem. The value of the real estate market in Europe alone is estimated to climb to the heights of $174.5 trillion USD in value as of the end of 2024. This is the moment to invest in our understandings of the companies and technologies that are transforming our future.

We have established a firm foundation of analysis for companies in the PropTech ecosystem by dividing them into four key categories based on the relationship between the company and the life-stage of the real estate asset: building, investing, managing, and living.

Across these four categories of analysis, some $47.94 Billion USD was raised in 61 countries across the 2023-2024 fiscal year, by 1,739 companies. However, we do not limit our scope to the past fiscal year alone in this barometer, as we not only highlight the annual update and the latest investment trends. We also provide a more in-depth global update by considering the past 20 years of the PropTech industry, before zooming in to engage with region-by-region and country-focused analyses of the areas of greatest interest from the past fiscal year. Then, we provide a comparative analysis of PropTech markets with competing industries and provide some projections for the future.

Another story of note that emerged in this year’s barometer was simply how many companies there were in the Building category completing deals. Most of these deals are relatively small, but upon a closer examination, we noticed a dearth of new technologies, ranging from air filters to advances in robotics, to smart equipment and AI driven solutions. Hence, our first case study focused on the Building Category, while our second dove into a critical emergent technology in the Managing Category: the Market Intelligence Dashboard. Finally, the third and final case study illuminates how the tokenization of real estate is transforming real estate investing.

Readers of this year’s barometer will enjoy our deepened focus on explaining the latest trends in technologies this year. Of course, in many of these stories, AI is king. Readers may already be aware of the great work being done by Accenta (France) and Nidus Labs (Spain). Yet, they will also be introduced to an incredible breadth and depth of the latest critically important and transformative technologies of the PropTech ecosystem.